The data shows that in 2015, China's service industry grew by 8.3%
year-on-year, which was higher than the GDP growth rate of the GDP and
the growth rate of the secondary industry by 1.4 and 2.3 percentage
points respectively, accounting for 50.5% of the GDP, which was more
than half of the first time. Compared with developed countries, China's
service industry still has 20%-30% development space. The beauty
industry belongs to the physical service industry, and the entire market
has a scale of hundreds of billions, but the degree of informatization
is relatively low compared with the retail catering industry. The reason
is that the catering and retail traffic is large, reaching a wide range
of people, while the US passenger traffic is relatively small, coupled
with the quality of the employees leading to low information and low
management efficiency.
The main management methods of the company
are paper account book and simple cash register and settlement
software. Paper management accounts for about 90% of the industry's
customers. The function is simple and can only be used to manage the
membership card. Meiye's customers and storefronts are more sticky.
Although they are low-frequency consumption, once users choose a store,
it is difficult to switch to other stores after receiving good service.
Therefore, Meiye has reservations management and customer management
requirements. To be higher than catering and retail, the software form
of the application is not necessarily based on settlement of cashiers,
and the focus is on CRM system, cashier, performance appraisal, and
appointment management software.
The 36-year-old door-to-door
store is a beautiful SaaS product with SCRM membership management, smart
appointments, performance pay, marketing card coupons, and all-round
cashier. The door-to-door store products are WeChat public number and
small program on the client side; the beautician is the mobile terminal
for customer relationship maintenance, salary inquiry and reservation;
the front end is Upad, mainly for cash register and reservation; there
is also a store manager The overall background, mainly PC or integrated
intelligent machine, to do the overall data management.
In fact,
the process of management is also the process of depositing data, and
the process of developing closed-loop and ecological. CEO Meng Fangang
told reporters that the door-to-door store now uses the marketing tool +
SaaS system to cut into the offline Meiye store, establish a strong
relationship, and then pass the cash register system. Embedded WeChat
and Alipay payment, the store's online water is introduced into the
platform to deposit a large amount of funds, and finally, the big data
analysis based on SaaS transaction data and consumer behavior data
extends the US products and project supply chain. For example, the
Menting Tube Store is currently working on a Korean skin tester. After
the test, it is placed in the customer file and integrated into the
intelligent management platform, so that customers can serve their
personal characteristics when they come back.
The transformation
of the beauty industry has formed two camps. One camp is a large
clubhouse, which has accumulated a lot of old customers. The old
customers have more and more demand for health care as they grow older.
Once they have entered the health care, they will be connected to the
Internet at 80 and 90. The main force is somewhat detached; there is
also a newly opened store in the past two years. The newly opened store
does not have the resources of the old members. How to serve the 80 and
90 people becomes the main task, and the young people belong to the
Internet use scene. Therefore, the new store is easier to implant SaaS
software. The door-to-door store is more inclined to the younger store,
and after a period of experience and funds, it will be the old store.
For
shops that are not informatized, the data entry in the early stage is
the most troublesome. The door management store will send customer
service to help organize the data. The time is about 2-3 days. The
second is the popularity of software use. In this regard, the door
management store has specialized training, including remote training of
audio and video. The charging model is divided into private cloud
deployment and public cloud. The public cloud is only 10,000 yuan, and
then there is a maintenance fee of 1,000 yuan per year. The installation
of the entire software can save the cost of the next person for the
store.
The clients of the Menting Tube Store include Kristina,
Silk Field Hair Care, Qingxi Aesthetics, Millennium Birds, and Natural
Beauty.
In terms of industry competing products, the SaiS
Providers of the US industry also include Boca, 喔 、, Mei Yuehui, Meijia,
Meimei, Meiyebang and so on.
Meng Fangang believes that the
threshold for doing SaiS in the US industry is software development
capability. Only with strong R&D capability can a product with
simple page, full-featured and suitable management be developed, and the
customer and company stickiness will be improved, so the door-to-door
management shop The idea is to make smarter products; the second is
sales ability, the door management store now uses a partner approach,
the agent channel can develop its own customers, currently there are
more than 100 door partners.
The team is now 30 people, more than
half of whom are technicians. CEO Meng Fangang has served as CEO of the
Friends of Technology and CEO of the car, and has 8 years of experience
in Internet and mobile Internet operations management. The company has
completed the angel round of financing and plans to carry out the next
round of financing.
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